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Public to have greater control over info they receive from charities
5 December 2016
The Fundraising Regulator has announced plans for the Fundraising Preference Service (FPS) set to be launched in spring/early summer 2017.
The service will enable individuals to select charities they no longer want to receive any communications from. Charities will therefore be required to increase their compliance by seeking affirmative consent for contact on a regular basis from donors and supporters.
The FPS will cover all forms of communication (email, text, telephone and postal mail) and aims to give individuals control of their contact with charities, focussing in particular on the needs of vulnerable donors.
Work on reviewing the regulation of charity fundraising begin in 2015 and was led by Sir Stuart Etherington, chief executive of the NCVO. The decision to set up the FPS has been taken following a consultation which ran in the summer of 2016.
The FPS have said they will help charities to clean their data lists and better target their communications ahead of the implementation of the new rules. Community Impact Bucks will aim to keep all local charities informed of developments and what they need to do to be compliant.
For more information visit the Fundraising Regulator website.