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Fundraising Regulator's new guidance on data and consent
1 March 2017
The Fundraising Regulator has released new guidance aimed at helping charities better understand their responsibilities in relation to donor content, data protection and legitimate interests.
The guidance, 'Personal Information and Fundraising: consent, purpose and transparency', will help organisations reflect on their current practices and develop a direct marketing approach that takes full account of the wishes of the individual they are contacting.
The guidance includes six case studies of organisations at different stages along the journey of acheiving full data compliance and an actions checklist and self-assessment toolkit to help charities and other organisations on a practical level.
The full guidance can be found on the Fundraising Regulator's website.