Fundraising Preference Service now live

17 July 2017

The Fundraising Preference Service (FPS) was launched on 6 July and aims to help individuals manage and control the level of communication they receive from charities, to help rebuild public trust in the sector.

The Fundraising Preference Service (FPS)  is a new onlineFundraising Regulator logo service designed to help donors opt out of fundraising communications. The FPS will allow members of the public to opt out of communication from as many charities as they like, although they will only be allowed to select them three at a time. It will apply to communications from charities via email, phone, text and addressed direct mail and will be mandatory to all charities.

Larger charities, spending more than £100,000 p.a. on fundraising, were invited to register with the FPS before the launch, smaller charities will be registered if an opt-out request is made by a member of the public. The email address on the Charity Commission website will be used to communicate this to the charity so it is essential to ensure that they hold the up to date email address.

Once the FPS request is received by the charity, it must remove the member of the public’s details from the selected direct marketing communications within 28 days. It must also maintain a list of all requests received from the FPS, and make sure that such requests are adhered to.  Failure to comply could result in fines from the Information Commissioner’s Office (ICO) as a breach of the Data Protection Act.

The FPS website includes useful Q&A for charities and the public alike on how to use the service, including what you need to do if you receive an FPS request.  The service has also created a number of resources to help charities who work with vulnerable people who may want to use the FPS, and information resources such as summaries for newsletters, posters and postcards.

For more information and all the FPS Q&A and resources visit the FPS section of the Fundraising Regulator's website.

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