The Digital Journey: breakout sessions

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5 October 2017

The Gateway Conference Centre
Gatehouse Road 
Aylesbury HP19 8FF

Book now...breakout session delegates

Morning sessions (11.30am - 1.10pm):

Q&A: Demystifying social media
Whether sending your first tweet or yet to set-up a Facebook page, you'll undoubtedly have a plethora of questions. In this session, Ashton Lee Hudson, the Head of Online Marketing at Urban Media, answers your big questions about what can be achieved through social media, how to effectively measure its impact and what the future of social media marketing looks like. 

Data and how to use it
Having the right data can help you build relationships with your supporters and customers, provide you with statistics to deliver impactful stories and give you the information you need to demonstrate the difference you’re making. But what data do you need?  How do you collect it?  And what do you do with it? Run by Frazer Lewis, co-founder of Rephrase and an experienced data and CRM specialist, this session will show you how a customer relationship management (CRM) system can help you manage your vital data. 

The new General Data Protection Regulation: what you need to know 
The new GDPR comes into effect in May 2018.  Find out what this means for how you gather, store and use personal data in this practical session which will ensure you are fit for the future. Hosted by Gary Shipsey, managing director of Protecture.

Making it happen: ten steps to a digital strategy
You’re ready for your digital journey, but how do you make it happen? Customers, resources, culture and organisational goals all need to be considered.  Run by digital strategist Bertie Bosrédon, this practical session will take you through the fundamentals you need to consider so you can confidently write your own digital strategy. 


Afternoon sessions (2.45pm - 4.25pm):

Q&A: Next level social media
Are you confident on social media but want to up your game? Whether looking to maximise the performance of your Facebook ads campaign, turn your followers into donors or advocates or expand your presence onto newer social media platforms, this Q&A session is ideal for you. Ashton Lee Hudson, the Head of Online Marketing at Urban Media, will answer your burning questions about advanced social media marketing. 

How to get a tip-top website
Is your website delivering the results you need? SEO, landing pages, mobile responsiveness, engaging content, analytics… it’s so much more than simply having a few pages online. This session will help you take a step back to review what you’ve already got and what you could be doing to ensure your website delivers for you. Hosted by Giles Robertson, Green Banana Marketing.

Optimising digital fundraising
Explore the possibilities offered by digital fundraising in this interactive session with insights from a panel of four experienced fundraisers.  Learn about the digital tools available, how to create an effective online donor journey and how you can get your organisation ready to generate income. Brought to you by The Institute of Fundraising Chilterns Group the session sets out to be suitable for large, medium or small charities; organisations with or without specialist fundraising staff; trustees, volunteers and project staff, as well as fundraisers. 

Making the most of Google Adwords
Did you know that registered charities and non-profits can access a Google Ad Grant of $10,000 a month to spend on Google advertising?  Using case studies, this highly practical session will show you how to make the most of this offer to help your online fundraising, awareness raising or campaigning. Hosted by John Onion, Managing Director, upriseUP.


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