The Digital Journey: breakout sessions

The new General Data Protection Regulation: what you need to know
The new GDPR comes into effect in May 2018.  Find out what this means for how you gather, store and use personal data in this practical session which will ensure you are fit for the future.

Making it happen: ten steps to a digital strategy
You’re ready for your digital journey, but how do you make it happen? Customers, resources, culture and organisational goals all need to be considered.  This practical session will take you through the fundamentals you need to consider so you can confidently write your own digital strategy. 

Demystifying social media
Facebook, Twitter, Instagram, WhatsApp… starting out on social media can be daunting.  If you’re new to social media or want to build your confidence this session will help you identify which platforms are right for you, give you top tips on how to write engaging posts and avoid some common pitfalls. 

Next level social media
Are you confident on social media but want to up your game?  We’ll look at how to build communities, drive engagement and turn your followers into donors or advocates. Learn more about the latest social media trends and innovative new platform ideas in this exciting and stimulating session.

Optimising digital fundraising
Explore the possibilities offered by digital fundraising in this interactive session.  Learn about the digital tools available, how to create an effective online donor journey and how you can get your organisation ready to generate income.

How to get a tip-top website
Is your website delivering the results you need? SEO, landing pages, mobile responsiveness, engaging content, analytics… it’s so much more than simply having a few pages online. This session will help you take a step back to review what you’ve already got and what you could be doing to ensure your website delivers for you. 

Data and how to use it
Having the right data can help you build relationships with your supporters and customers, provide you with statistics to deliver impactful stories and give you the information you need to demonstrate the difference you’re making. But what data do you need?  How do you collect it?  And what do you do with it? In this session, you’ll find out how a customer relationship management (CRM) system can help you manage your vital data. 

Making the most of Google Adwords
Did you know that registered charities and non-profits can access a Google Ad Grant of $10,000 a month to spend on Google advertising?  Using case studies, this highly practical session will show you how to make the most of this offer to help your online fundraising, awareness raising or campaigning.