“TED style” talks

The “TED style” talks will cover a range of communication topics including messaging, digital marketing, social media, Google adwords, traditional press and radio and email marketing.

 

1. Your cause, your story, your success – getting clarity
  Giles Robertson, Head of Marketing, In Kind Direct

  • How to communicate the importance of your cause in compelling ways
  • Key messages to demonstrate your impact on the cause


2. Digital Marketing – 5 SEO things you can do now
Gareth Cartman, Director of Digital Marketing, CLD

  • An introduction to digital marketing
  • Why use it/ when not to use it/ how to decide what’s best for your organisation
  • How to get the most out of it – best practice

3.  Demystifying Google AdWords
John Onion, Founder & Managing Director, upriseUp

An introduction in Google AdWords:

  • What it is
  • Wow it works
  • Results that can be expected
  • How to get started
  • How to get the most out of it

4. Digital Marketing – 5 email things you can do for non profits
Gareth Cartman, Director of Digital Marketing, CLD

  • An introduction to digital marketing
  • Why use it/ when not to use it/ how to decide what’s best for your organisation
  • How to get the most out of it – best practice

5. The magic of social media
Dawn Newton, Director, Morello Marketing

The opportunities social media offers beyond publishing

  • Listen and understand your supporters
  • Gain new supporters and grow your email list
  • Involve your supporters and gather user generated content
  • As a way for beneficiaries to discover your services
  • Recognise and highlight support from sponsors, funders and corporate partners, as well as attracting others to get involved

Finding my sparkle
Joy Foster, Founder & Managing Director, TechPixies

  • My journey through 3 social enterprises
  • Key learning points from each one

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