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Unlocking LinkedIn for charities: a guide to building business connections

Unlocking LinkedIn for charities

Date and Time: 27 February 2025 (11.30am -1.00pm)

Type: Online


If your not-for-profit organisation supports Buckinghamshire communities and you are looking to strengthen your connections with businesses, join us for our FREE LinkedIn training event on 27 February 2025 (11.30am – 1.00pm) via Zoom.

About the event

LinkedIn has approximately 42.9 million users in the UK as of mid-2024. For charities, this represents a vast pool of potential supporters, volunteers, and business partners. However, getting started can be challenging, and building momentum takes strategy and intention.

In this 60-minute session (plus 30-minute Q&A), you will meet Denis Zekic – a LinkedIn expert, author, and social selling professional who will help you make the most of LinkedIn for your charity.

Sharing his proven 5-step method for building meaningful business connections on the platform, he will explain how to boost your charity’s visibility, and provide hands-on tips for engaging effectively. You will also have the chance to ask Denis questions specific to your organisation.

What you will learn

The session will cover:

  • Overview of social selling and marketing on LinkedIn and setting the right objectives
  • 5-step method – from positioning your charity on the platform to converting connections into partnerships
  • LinkedIn best practices

 

Who should attend

This event is exclusively for Buckinghamshire-based not-for-profit organisations, with priority given to those with annual income under £100,000. It is ideal if you are responsible for your charity’s online presence and looking to build stronger connections with local businesses.

Meet your expert trainer

Denis Zekic is a university lecturer, author, and social selling expert who has empowered professionals, businesses, and organisations globally to harness LinkedIn’s potential for expanding networks, generating leads, and closing deals.

Known for his people-centred approach, Denis emphasises authentic connections over cold outreach, transforming LinkedIn into a powerful tool for engagement and long-term success. He is the author of the Amazon best-selling “Social Selling & Marketing: Magic 5 Formula” which outlines his proven methodology to achieve measurable results – and offers training programmes, consulting and managed services.

Next steps

This event will take place online, with a webinar link sent to participants in advance. Places are limited so please book early to secure your spot.

Visit our Training & Events webpage to register or contact info@communityimpactbucks.org.uk or 0330 236 9350 if you have any questions.

Background to the event

This training session was created following discussions at Heart of Bucks’ Vital Voices community forum where representatives from charities, business and community groups highlighted the need for better connections between the charity sector and local businesses.

Further resources can be found on our webpages for charities and groups, or book a free support session with one of our VCSE officers via our Training & Events webpage.

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