By Hazel Finney, Lead – Volunteering, Community Impact Bucks
So, you’ve identified that you need more volunteers, you know the types of things that you require support with, but just how do you go about attracting people to come and volunteer for you?
It all starts with putting together an engaging role description – well written and clearly expressed opportunities are far more likely to attract potential volunteers. Spending some time drafting and editing opportunities before you advertise them will pay off in the long term – the volunteer marketplace is busy – it’s all about making your role stand out from the crowd!
Sell, sell, sell… you need to attract someone’s attention in just a few seconds – start with the aim of the role – it needs to be short, sharp and punchy.
Get straight to the point… state when you need the volunteer to start, what the time commitment is, and where the role will be based. Clearly specify the tasks you would like the volunteer to carry out – and what skills/experience you would like them to have.
What’s in it for them? describe how your volunteer will benefit from being involved with you – whether it’s the opportunity to make new friends and have a structure to the day, use professional skills, or even get a massive buzz from changing someone’s life!
The formalities… volunteering should be great fun, but it’s important to have some safeguards in place – so say if references (it’s always best to ask for 2), and DBS checks are required.
Call to action… if someone is interested in your role and wants to find out more information, then you’ve cleared the first hurdle – include the name and contact details (always best to have a phone number and email address) of a named person within your organisation so that it’s easy for them to get in touch.
And finally, good luck!… if you need a bit more help developing your volunteer role descriptions, we can help at one of our upcoming FREE Volunteer Recruitment and Management Advice Sessions.Back