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Virtual Fundraising Festival – Introduction to In Memory and Legacy Fundraising

In Memory and Legacy donations are such an emotive yet important way to generate income. In the UK every year about half a million families suffer from a loss, with over £80m being given in memory each year by family and friends.

While In-memory giving has grown rapidly in recent years, charities still struggle with this sensitive subject. How can we make it easier for families and friends to donate? How can we support them on their journey to ensure that our relationship with them continues every step of the way?

This session, the first in our Fundraising Festival, offers answers to all the above and provides useful links to other resources.

What you will take away from this event

During the session you will:

  • Understand some of the perceived internal and external sensitivities
  • Enable donors to mark a key life event and celebrate a special occasion or the life of someone special to them
  • Deliver a truly uplifting experience that helps donors to keep their loved one’s memory alive
  • Use in memory giving as a lead into legacies

These sessions are for:

  • Trustees
  • Charity leaders, Heads or Directors of Fundraising
  • Fundraisers

Who should attend?

All Buckinghamshire-based not-for-profit groups, such as voluntary and community groups, charities, constituted groups, Community Interest Companies, and other types of social enterprise, are invited to attend.

Please note that places are limited and that priority will be given to charities and not-for-profit organisations with income under £100,000.

Next steps

If your organisation serves Buckinghamshire and you would like to join this Introduction to In Memory and Legacy Fundraising session, you can book your place using the link below:

This workshop is the first in a series of four interactive sessions. For details of the other sessions, including how to book, click on the following link:

For any questions about this event please contact 0300 1111 250 or info@communityimpactbucks.org.uk

Further funding resources can be found on our dedicated funding support for groups page, or book a free support session with one of our VCSE officers.

Speakers

Sally Swann – Introduction to Legacy and In Memory Fundraising

Head of Partnerships, Sally Swann has been an instrumental part of the MuchLoved Charitable Trust team for 15 years, helping to build and shape MuchLoved to become the UK’s leading online tribute fund platform.  

With a wealth of experience in tribute fund management, Sally aspires to make tribute funds accessible for all, by empowering charities to fully maximise their in-memory fundraising potential and supporting the funeral industry to offer tribute funds to improve bereavement journeys. 

Sally has supported some of the UK’s largest charities to implement and grow their tribute fund schemes and has worked across the charitable sector to improve in-memory giving and care. She has also helped change the landscape of funeral giving, working with some of the UK’s largest funeral director companies and helping them not only process donations online but also offer their families lasting bereavement care and support through tribute pages.  

 When not at work Sally can be found with her head in a cookery book, planning her next culinary delight, on the beach or exploring the South Downs.  

www.muchloved.com

www.fundraisinginmemory.org 

Frankie Hockham – Introduction to Legacy and In Memory Fundraising

Photo of Frankie Hockham

Frankie Hockham has over 10 years’ experience in fundraising spanning all income streams.  She has worked for both small local and larger national charities in senior fundraising roles as well as setting up and running her own charity, UK Astronomy. She also has a track record of In Memory and Legacy fundraising for local hospices and medical charities. 

She is currently VCSE and Community Development Officer for Community Impact Bucks, offering support and guidance on all aspects of running an organisation including leadership, funding, and governance, with priority given to those with income of less than £100,000. 

When not at work or running her own charity, you can find Frankie at the local pig sanctuary.  

www.ukastronomy.org 

www.communityimpactbucks.org 

Book Now

Can’t make this date? Register your interest here and we will let you know when we are running another one.

Organiser

Community Impact Bucks
Phone:
01844 348820
Email:
info@communityimpactbucks.org.uk

Venue

Online Meeting
United Kingdom