Major Donors or High Net Worth Individuals

High net worth individual (HNWI) is a classification used by charities to denote an individual or a family with high net worth. Although there is no precise definition of how wealthy one must be to fit into this category, high net worth is generally quoted in terms of liquid assets over a certain figure. The cultivation of this type of income takes time and is not a quick win.

When it comes to HNWI fundraising, there are four simple steps to helping you create a major donor fundraising strategy:

  1. Determine what a Major Gift is for your organisation
  2. Identify donors and prospects. Our network mapping exercise is a useful tool for this.
  3. Personalise your outreach strategy
  4. Implement an ongoing stewardship plan

Useful tools

If you would like further support in planning your major giving strategy, how to approach your major donors or simply steps in how to identify your major donors please book a free support session.